Sunday, May 31, 2009

Al-Hurra TV: changing hearts and minds?

"Results from the largest public opinion poll in the Arab world indicate that Alhurra [1], the U.S.-funded Arab satellite station that has cost U.S. taxpayers more than half a billion dollars, is the least-watched station in the region and is losing viewers. The annual poll [2], by the University of Maryland and Zogby International, was conducted in Egypt, Morocco, Jordan, Lebanon, Saudi Arabia and the United Arab Emirates. Residents there were polled on a wide range of issues including their views of U.S. foreign policy, the American presidency and their media habits. The 2008 poll showed Alhurra with about a 2 percent audience share across the Muslim world's largest and most-influential countries. That share fell in this year's poll to 0.5 percent. Shibley Telhami [3], a leading Middle East expert at the University of Maryland and The Brookings Institution in Washington, D.C., said Alhurra's rating was so low that for the first time, it fell below the poll's margin of error."" (thanks Regan)